Campaign URL Builder

This tool allows you to easily add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics.

Enter the website URL and campaign information

Fill out all fields marked with an asterisk (*), and the campaign URL will be generated for you.

Fill out all the required fields above and a URL will be automatically generated for you here.

More information and examples for each parameter

The following table gives a detailed explanation and example of each of the campaign parameters:

ParameterRequiredExampleDescription

Campaign Id

utm_id

No

abc.123

Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign.

Campaign Source

utm_source

Yes

google

Use utm_source to identify a search engine, newsletter name, or other source.

Campaign Medium

utm_medium

Yes

cpc

Use utm_medium to identify a medium such as email or cost-per-click.

Campaign Name

utm_campaign

No

spring_sale

Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.

Campaign Term

utm_term

No

running+shoes

Used for paid search. Use utm_term to note the keywords for this ad.

Campaign Content

utm_content

No

logolink

Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.

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