Dimensions & Metrics Explorer

The name of the AdWords ad group.

The location (Top, RHS, or not set) of the advertisement on the hosting page.

The network (Content, Search, Search partners, etc.) used to deliver the ads.

This field is disallowed in segments.

The match type (Phrase, Exact, Broad, etc.) applied for users' search term. Ads on the content network are identified as "Content network". For details, see https://support.google.com/adwords/answer/2472708?hl=en.

This field is disallowed in segments.

The match type (Phrase, Exact, or Broad) applied to the keywords. For details, see https://support.google.com/adwords/answer/2472708.

This field is disallowed in segments.

The search query that triggered impressions.

This field is disallowed in segments.

The domain where the ads on the content network were placed.

This field is disallowed in segments.

The URL where the ads were placed on the content network.

This field is disallowed in segments.

The AdWords ad format (Text, Image, Flash, Video, etc.).

This field is disallowed in segments.

This (keyword, placement, or vertical targeting) indicates how the AdWords ads were targeted.

It is Automatic placements or Managed placements, indicating how the ads were managed on the content network.

This field is disallowed in segments.

The URL the AdWords ads displayed.

This field is disallowed in segments.

The URL to which the AdWords ads referred traffic.

This field is disallowed in segments.

Customer's AdWords ID, corresponding to AdWords API AccountInfo.customerId.

This field is disallowed in segments.

AdWords API Campaign.id.

This field is disallowed in segments.

AdWords API AdGroup.id.

This field is disallowed in segments.

AdWords API Ad.id.

This field is disallowed in segments.

AdWords API Criterion.id. The geographical targeting Criteria IDs are listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.

This field is disallowed in segments.

The number of words in the search query.

This field is disallowed in segments.

A boolean, Yes or No, indicating whether the ad is an AdWords TrueView video ad.

This field is disallowed in segments.

Total number of campaign impressions.

This field is disallowed in segments.

Total number of times users have clicked on an ad to reach the property.

This field is disallowed in segments.

Derived cost for the advertising campaign. Its currency is the one you set in the AdWords account.

This field is disallowed in segments.

Cost per thousand impressions.

This field is disallowed in segments.

Cost to advertiser per click.

This field is disallowed in segments.

Click-through-rate for the ad. This is equal to the number of clicks divided by the number of impressions for the ad (e.g., how many times users clicked on one of the ads where that ad appeared).

This field is disallowed in segments.

The cost per transaction for the property.

This field is disallowed in segments.

The cost per goal conversion for the property.

This field is disallowed in segments.

The cost per conversion (including ecommerce and goal conversions) for the property.

This field is disallowed in segments.

RPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads.

This field is disallowed in segments.

Return On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.

This field is disallowed in segments.

This field is deprecated and should no longer be used.

This metric is deprecated and will be removed soon. Please use ga:ROAS instead.

This field is disallowed in segments.

This field is deprecated and should no longer be used.

This metric is deprecated and will be removed soon. Please use ga:ROAS instead.

This field is disallowed in segments.